Self-Service Kiosk Provider Website
Self-Service Kiosk Provider Website
Self-Service Kiosk Provider Website
Client name
Borne-ton-Resto
Industry
Food & Beverage / Tech
Provided Services
UX/UI Design
Market & Competitor Research
WordPress Development
Project Overview
Borne-ton-Resto provides self-ordering kiosk solutions for restaurants. The client approached us to create a multi-page promotional website. They had a few visual references but lacked prepared content, copy, or a defined site structure. The goal was to build a B2B lead-generating platform from scratch to showcase their hardware and software solutions to restaurant owners.
Borne-ton-Resto provides self-ordering kiosk solutions for restaurants. The client approached us to create a multi-page promotional website. They had a few visual references but lacked prepared content, copy, or a defined site structure. The goal was to build a B2B lead-generating platform from scratch to showcase their hardware and software solutions to restaurant owners.
Challenges
Zero initial content – The lack of provided materials or brand assets required us to build the narrative from the ground up.
Market positioning – Needed to figure out how to effectively sell a B2B hardware/software combo to busy restaurant managers without prior industry inputs.
Structural ambiguity – Designing a logical multi-page architecture without a predefined sitemap.
What Was Done:
Conducted deep competitor research to extract industry-standard value propositions.
Generated the website's structure and core messaging based on market insights.
Designed wireframes focused on product demonstration and lead capture.
Developed a custom WordPress theme for scalable content management.
Zero initial content – The lack of provided materials or brand assets required us to build the narrative from the ground up.
Market positioning – Needed to figure out how to effectively sell a B2B hardware/software combo to busy restaurant managers without prior industry inputs.
Structural ambiguity – Designing a logical multi-page architecture without a predefined sitemap.
What Was Done:
Conducted deep competitor research to extract industry-standard value propositions.
Generated the website's structure and core messaging based on market insights.
Designed wireframes focused on product demonstration and lead capture.
Developed a custom WordPress theme for scalable content management.
Solutions
Created a sleek, dark-themed UI that makes the kiosk hardware stand out, utilizing Bricolage Grotesque and Inter typography for a premium tech feel.
Developed a clear information architecture, breaking down complex offerings into digestible packages (e.g., Kiosk Only, Kiosk + Installation, Full Service).
Built a fully responsive layout with prominent, conversion-optimized CTAs like "Find out the cost" and "Get a Quote" across all devices.
Implemented the final design on WordPress, delivering a lightweight and easily manageable CMS.
Created a sleek, dark-themed UI that makes the kiosk hardware stand out, utilizing Bricolage Grotesque and Inter typography for a premium tech feel.
Developed a clear information architecture, breaking down complex offerings into digestible packages (e.g., Kiosk Only, Kiosk + Installation, Full Service).
Built a fully responsive layout with prominent, conversion-optimized CTAs like "Find out the cost" and "Get a Quote" across all devices.
Implemented the final design on WordPress, delivering a lightweight and easily manageable CMS.
Outcome
We delivered a fully functional, responsive WordPress website that serves as a complete digital storefront. By taking full ownership of the research and content structure, we transformed basic references into a scalable platform that effectively communicates the product's value and drives B2B sales.
We delivered a fully functional, responsive WordPress website that serves as a complete digital storefront. By taking full ownership of the research and content structure, we transformed basic references into a scalable platform that effectively communicates the product's value and drives B2B sales.
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Got a project in mind? Let’s build it together!